The 2024 China Mainland, Hong Kong and Macau Enterprise Business Case Analysis Competition, jointly organized by the Commercial Chamber in China Chamber of International Commerce (CCOIC) and the International Association for Business Management Simulation, was held on March 23, 2024 at the University of Hong Kong.

The Department of Business Administration sent a participating team, supervised by Dr. Shen Na, consisting of five members including Guo Shijie, Li Yun, Li Yuanqin, Chen Anyi and Li Fengdie. Choosing Haidilao as the studied case, they put a lot of effort in preparation and specifically designed a questionnaire to collect data. In the end, they won the Gold Award in the competition!

Source: Summer 2024 Issue