HKSYU Students Win Bronze in Personal Finance Ambassador Initiative

A team of five students from Hong Kong Shue Yan University’s Department of Economics and Finance has clinched the Bronze Award in the Personal Finance Ambassador Programme 2024/25. The citywide competition, supported by the HKEX Foundation and co-organized by the Investor and Financial Education Council (IFEC) and St. James’ Settlement, held its presentation and awards ceremony on January 18, 2025.

Competing under the name “Financial Trap Spotters,” the HKSYU team stood out among 21 teams representing 13 higher education institutions across Hong Kong. After undergoing intensive training, the team was appointed as official Personal Finance Ambassadors to lead a dynamic on-campus campaign under the theme“ Money Trap.” In November last year, the team launched a Halloween haunted house, a dodgeball tournament, and a DIY bracelet workshop for the campaign—drawing close to 600 participants.

The creative campaign earned them a spot among the final six teams. Their final presentation in January impressed the judges with a clear, impactful financial literacy message tailored for their peers. The team was awarded “The Excellent Financial Education Project Bronze Award” at the ceremony.

Now in its eighth year, the Personal Finance Ambassador Programme continues to equip tertiary students with the knowledge for sound financial management, as well as tools to make informed personal financial decisions on campus and beyond.

CAI Yu jing: “It was a great honour to represent HKSYU and achieve success in the Personal Finance Ambassador Programme. The experiencenot only deepened my financial literacy but also taught me how to translate complex financial concepts into accessible messages—using creative formats to engage students across campus.”

JIN Xiao qiao: “This journey has been incredibly meaningful. Along the way, we forged strong friendships and gained valuable experiences that laid a solid foundation for future challenges. Looking ahead, we’re motivated to keep striving for even greater heights.”

CHOY Man Lang: “The programme helped me grow in many areas—especially in financial knowledge and time management. It also sharpened my organizational and problem-solving skills. Working closely with my teammates taught me the importance of clear communication and effective delegation to ensure the success of our initiatives.”

FU Man Hei: “Taking part in the programme helped me understand the importance of financial planning. As we prepared for our events, I realized how much I had to learn. I’ve since become more mindful of distinguishing between ‘wants’ and ‘needs,’ and I’ve developed habits that help me save more effectively.”

SU Jia xuan: “This experience opened my eyes to the importance of financial awareness. While preparing our campaign, I researched common financial scams and discovered how psychological tactics are used to deceive victims. I also learned how to foster team collaboration and boost audience engagement through interactive events.”